COOKIE USE POLICY
On our website at thelatestthing.co, we use cookies to provide services and offer recommendations in
line with your personal taste by identifying your areas of interest and the
products in which you are interested. Our main purpose in using cookies is to
offer our users personalised and customised clothing, style, fashion and trend
advice and services.
What are cookies, and what are they used
for?
Cookies are text files that are placed in the device you use to enter our
website, which remain on your device from the moment you visit our website,
throughout predetermined periods, and which are absolutely necessary for the
functioning of our website, which increase the security or functionality of our
website, provide statistics as to how our website is being used, or targets you
individually to help us collect information to provide you with personalised
advertisements and marketing.
Our main purpose in using cookies is to provide you with better quality, secure
and personalised services. For instance, when you are interested in a product
when browsing on our website, you can add such product to your cart to purchase
it later on, and when you go to your basket later on to make the purchase, the
products you have chosen will be waiting for you there. As another example, as
you know, The Latest Thing is a clothing and accessories brand that is aligned
with the current fashion and trends - therefore, what is important for us is to
collect information as to which of these fashions and trends our users favour,
and to display you the products that are in line with your personal taste. We
also use cookies to share our visuals on the right or left side or top or bottom
of the screen when you are browsing on other websites, in order to remind you
about us, and to easily direct you to our website when you click on them.
Which cookies do we use?
1. Cookies that are absolutely necessary for the functioning of the website -
These are cookies that are absolutely necessary in order for our website to be
visited and used by our users, and for us to be able to provide services to
you. Due to the principle of absolute necessity, use of these cookies is not
subject to user approval.
2. Cookies increasing the security or functionality of the website - Our
fundamental principle is customer satisfaction! Therefore, the security of your
device and data is always our top priority. We need this type of cookies to
ensure the highest level of security. Since this is a very important need both
for you and for us, and in keeping with the principle of absolute necessity,
use of such cookies is not subject to user approval.
3. Cookies providing statistics as to how the website is being used - These
cookies are used for anonymously collecting information for developing our
website and keeping it up-to-date, keeping up with the principles of Internet
commerce, and identifying user needs. During the use of these cookies, no
personally identifiable data of our users are accessed. Due to anonymity, use
of these cookies is not subject to user approval.
4. Cookies targeting users individually, and collecting information in order to
make personalised advertisement and carry out marketing activities based on
such targeting - These cookies are essential for us to be able to offer you
personalised products that appeal to your personal taste! Thanks to these
cookies, the data we collect about your choices regarding the styles and types
of products you have looked up frequently, added to your cart and/or purchased
previously are blended so that we can bring to your attention those products
which we are sure are suitable for you and are to your liking, even when you
are visiting other websites on your browser. Hence, this type of cookies is
quite essential for us to be able to provide you with more personalised and
special services, and which we can use only upon your approval.
The cookies we use as mentioned under these headings are the following:
Name of Cookie: Session Cookies
Provider: The Latest Thing
Objective: These are cookies used to check the user’s session. We use cookies
for many different purposes, including, but not limited to, bringing your user
experience during your visit of our website to the highest level, offering you
personalised contents that are most suitable for your choices, monitoring our
own performance, ensuring your security and privacy during your visit of our
website, storing username and password information, storing your language
preference, and presenting to you advertisements that are more suitable for you
and your areas of interest.
Term: 60 Minutes
Name of Cookie: Google Analytics
Provider: Google
Objective: Google Analytics is a free analytic tool by Google, which helps website
and application owners understand what visitors do on the websites and
applications. A series of cookies may be used by it to collect information
without identifying visitors, and to inform Google of the website use
statistics. The main cookie used by Google Analytics is the ‘_ga’ cookie. In
addition to reporting website use statistics, Google Analytics may also be
used, along with some of the advertisement cookies explained above, to help
display advertisements that are more relevant to you on Google properties (such
as Google Search) and across the web, and to measure the interaction relating
to the advertisements we display.
Term: Unlimited
Name of Cookie: Google Tag Manager
Provider: Google
Objective: These are cookies ensuring the communication of the statistics sent
over Google Analytics.
Term: Unlimited
Name of Cookie: Setrow
Provider: Setrow
Objective: These are cookies used to ensure the trouble-free operation of the
marketing tools offered by Setrow.
Term: Unlimited
Cookies not provided by us are used by third-party providers with whom we work
in order to offer you quality, secure and personalised services. Data processed
by third-party providers consist of data that are necessary to obtain access
statistics and to ensure the security of payment processes, and similar data.
The Latest Thing is the data controller in connection with the use of all
cookies. Therefore, you may send us, in our capacity of data controller, any of
your requests in connection with cookies. If you wish you may take a look at
the “Personal Data Protection Policy”!
What can you do to prevent the use of cookies?
You may always block marketing and advertisement cookies other than those that
are mandatory for functionality and security purposes; but please remember that
it is important for us to use these cookies in order to offer you personalised
and customised services!
To block cookies, you must select the option “prevent use of cookies” in your
browser settings, or another option that serves a similar purpose, and must
clear your cookie history.
Cookie Check
In order to check the cookies, you may take a look at the following articles.
Separate links have been provided according to the browser you use.
Please do not hesitate to contact us regarding any queries and requests
at [email protected]!